Marcus Claesson, CIO of Daimler Truck: “The core intent behind tb.lx is to accelerate agile development of leading digital products and services for our vehicle brands, making our customers even more successful. A great example is our Charge Management software, offered within Fleetboard for Mercedes-Benz eActros customers, that will be deployed globally to other markets and brands. Our digital product studio tb.lx plays a key strategic role for Daimler Truck in the shift towards a more software-driven future.”
The digital product studio tb.lx emerged from the DTB Tech & Data Hub, founded in 2018 in Lisbon and was rebranded as tb.lx in 2019, to build data-driven services for Daimler Truck. As a strategic partner it focuses on building global software products through a service design approach in the areas of e-mobility, connectivity, and the digital customer journey. Products currently being developed at tb.lx in Lisbon include the global Daimler Truck API portal, the implementation of a driver-less payment and transaction service through a unique vehicle ID, the creation of an ecosystem of services to enable the shift to electric, and the digitization of the 360-degree customer journey. tb.lx will strategically collaborate with all business units and brands of Daimler Truck worldwide including Mercedes-Benz Trucks, Freightliner, Western Star, Thomas Built Buses, FUSO, BharatBenz, and Setra.
Christian Lessing, CEO of tb.lx: “The success story of our corporate startup continues. Over the past years, we gained deep insights into the brands and markets of Daimler Truck. Combining this domain knowledge with methodological and technical expertise, we are able to make sustainable decisions for Daimler Truck that scale globally. By developing products in a studio setup, we turn our customers’ problems into successful product solutions, using real truck data and direct customer feedback along the entire value chain.”
Top talents in a Hybrid Work setuptb.lx lays a big focus on its company culture, making it a great place to work. With a people-centric approach and an entrepreneurial mindset, tb.lx attracts and retains the best talents in software & product. Over the past 4 years, tb.lx hired 100 talents in Lisbon.
During the pandemic, tb.lx reinvented its approach to work. After moving first into a remote-first company, the company transitioned to a fully hybrid work setup in 2021, giving the employees the freedom to choose the location from where they work best: the office or their home, or any place with a suitable internet connection. Being spearheads in hybrid work, tb.lx is setting the standards for the future of work and pioneering new concepts. The transition guide to hybrid work shares the company’s journey and shall inspire others.
The digital product studio will build up new roles in product development and software engineering and plans 70 new openings until the end of 2023, based in Portugal with a hybrid work model. Daimler Truck thereby reinforces its belief in the Portuguese talent market for global corporations.