Blog and News

2023 Lamborghini Urus S First Look: Now Everything Is Super

Fans of Zack Snyder's 2013 blockbuster superhero flick Man of Steel might think the new "S" moniker added to the new base 2023 Lamborghini Urus S stands for "hope," which is what Superman tells Lois Lane is the meaning behind the symbol on his costume's chest in that movie. Hope would be fitting, considering the financial security afforded by the 20,000 Urus models already sold in the past few years. But I'm betting for Lamborghini, this "S" actually means "Super," considering how much they love to refer to the refreshed model as "the ultimate lifestyle Super SUV." There's no shame in claiming that SUV title here, unlike the other Italian supercar brand, Ferrari, and its new Purosangue, a lifted family lifestyle hatchback it refuses to label an SUV.
The adjustable air suspension system seems to carry over, but there's also a new startup engine sound, and the engine note is now sharper in every drive mode. Inside, the Urus S offers all-new color and trim configurations, including two new bi-color Sportivo and Sophisticated style treatments. In Europe, the Urus S starts at 195,538 Euros before tax, or about $191,197 at current exchange rates, though pricing could vary for the U.S. The "original" base Urus is priced around $204,000 stateside.

Source: Writer: Justin Westbrook Photographer: Manufacturer